From the category archives:

Marketing Strategy

Writing Business Proposals for Investors and Donors

2009-10-04

Many aspiring businesspeople get hung up on the ‘how’, the strategy, the bells and whistles – but the truth of it is bells and whistles will rarely, if ever get you funded; the ‘why’, the potential return and the (reassuring) understanding of the need will get you funded.

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Non-profits continue to lead the way with Social Media, and Social Marketing

2009-10-01

It is no surprise that in a recent study conducted by the Association of Fund Raising Professionals, it was shown that non-profit organizations have been setting the pace for the use of social media in marketing for the last two years. Why? It’s easy. Blogging, podcasting, message boards, social networking – Facebook, video blogging and [...]

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